Senior Digital Marketing Specialist

About Helin
At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations.
Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments.
Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth.

Why this Role Matters
As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development.
This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results.

What You'll Achieve

• Generate qualified leads and contribute to pipeline growth.

• Increase Helin's visibility and credibility across target markets.

• Deliver impactful campaigns and content that drive customer engagement.

• Improve marketing performance through data-driven optimization.

• Support commercial growth through effective collaboration across teams.

Key Responsibilities

• Execute multi-channel marketing campaigns across digital platforms.

• Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives.

• Manage the company website

• Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials.

• Support webinars, trade shows, industry events, and customer advocacy initiatives.

• Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns.

• Manage marketing automation activities and campaign performance within HubSpot and related platforms.

• Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools.

What You Bring

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment.

• Proven success generating qualified leads and supporting revenue growth.

• Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms.

• Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools.

• Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives.

• Strong analytical, communication, content creation, and project management skills.

• A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment.

Nice to Have

• Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows.

• Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools.

Additional Information

• Location: Rijswijk / Hybrid

• Employment Type: Full-time

• Working Arrangement: Hybrid (3 days office / 2 days home)

What We Offer

• Competitive salary package.

• Pension scheme.

• SARs (Stock Appreciation Rights) plan.

• €3,000 annual learning and development budget.

• 24 vacation days plus public holidays.

• Complimentary office lunch.

• Fully covered commuting expenses.

• An opportunity to help shape the future of industrial intelligence and operational decision-making.

Our Recruitment Process

• Recruiter Screening (30 min, online)

• Peer Interview (60 min, online)

• Hiring Manager & Leadership Interview (60 min, onsite)

• Reference Check

• Offer Stage

Data Privacy Policy

Please refer to ourData Privacy Policy.

Find more English Speaking Jobs in Netherlands on Arbeitnow