Business Development Representative

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.

About the Role

Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.

This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.

Responsibilities

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Identify and engage with prospects in the Social Care or Hospitality vertical.

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Partner with our marketing and sales teams to create compelling outreach strategies.

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Making outbound calls to strategic contacts (Directors / C-Suite).

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Running discovery calls.

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Experiment to determine the right messaging and content for prospective customers across all funnel stages.

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Arrange meetings with customers and Account Executives.

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Collaborate closely with seasoned professionals who are invested in your growth and success.

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Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person.

This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.

Requirements

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You have at least 6-12 months of experience in a sales development role at a tech or software company.

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You have ambition, resilience, and a genuine passion for career growth.

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You have a curiosity to learn and adapt in a dynamic, fast-paced environment.

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You're comfortable picking up the phone to senior people (C-Suite, Directors etc).

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You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing.

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You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting

Benefits

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Salary: £40k - £46k + 50% OTE bonus

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Hybrid - Monday, Wednesday & Thursday in the London office (Soho)

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Share options

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35 days annual leave (25 days standard plus 10 flexible public holiday days)

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Extra day of leave for every year of service

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Pension contributions matched up to 5%

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Comprehensive health insurance

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Enhanced parental leave & pay

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Annual all expenses paid team retreats

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The latest Macbook and equipment budget for your home office

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Professional development budget

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Unlimited free books

Compensation: £40K – £46K • Offers Equity • Offers Commission • 50% OTE bonus

• • £40K – £46K • Offers Equity • Offers Commission • 50% OTE bonus

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